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Hey.

Welcome to the blog! Dress Like A Gent is a Lifestyle Media Blog highlighting cultural events, the best foodie spots, film festivals, innovative brands —And especially, all things men’s style! So kick back, scroll through and enjoy.

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Atlanta's Ponce City Market is now the host to a classy new eyewear brand known as Karoo. And let's just say, with all of the amazing stores and foodie spots in Ponce City Market (PCM), it seems like each place has to either meet the standard or exceed it. Karoo definitely exceeds it! Karoo first opened its flagship boutique in August of 2015. The store layout from the time you walk through the door is absolutely enthralling! With walls completely covered in reclaimed wood and vintage outback furniture and novelties throughout, you'll feel like you've stepped into some high-end, Safari-style store where you want to do more than just check out frames, but just chill out a while.

The brains behind Karoo, Mark Meyberg (owner of Reflections Eyecare in Brookhaven) and Dr. Gavin Cohen, both designed and manufactured the Karoo brand with over 100 styles to date and growing. The Karoo brand stands out among the others by its fashionably bold and robust aesthetic. Each frame is named after an animal of the region, giving each design character and personality. The designs embody lifestyle and that which is both modern and sophisticated. Interesting to know, Karoo comes from the name of a small desert region in South Africa with its beautifully rugged, wide-opened spaces and big blue skies. Hence, Karoo's tagline; "Life Wide Open". Additionally, the Karoo store combines eyewear design, a full-scale optical selection and an in-house Optometrist for the ultimate customer experience and convenience.

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Dress Like A Gent ™ recently got the opportunity to visit this store and speak to two of the store reps who have been there since the opening as well as Curators Mark and Gavin. They shared with us that not only do people love the look and quality of the frames, but they also intentionally created Karoo frames to be affordable even for people who may not have eye insurance. With package deals that include anti-reflective coating, UV Protection, Scratch Resistant lenses and the frames itself, you surely won't be disappointed in the outcome. Both the frames and lenses without prescription start out comprehensively as low as $149 and a mere $69 extra for the eye exam (if expired). And for members with vision insurance, Karoo accepts a wide variety of different vision plans including VSP, Eye Med, Spectera and VCP. The warranty also speaks for the faith they have in the brand; a 3-month warranty on the frame and 1 year warranty on lenses.

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Karoo is a thoughtful brand for people who want quality, the look and the right price point. They say it best by the statement; "Your glasses are the world's window to you; your unique personality and style".

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For the Karoo experience and to pick up your next pair of unforgettable eyewear, please visit the store at PCM (650 North Ave, NE, Suite 103, Atlanta GA 30308) or online at www.gokaroo.com.

Photos Courtesy of Lindsay Abarca Photography

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