The Frye Company's Modern Icon Collection

The Frye Company introduces The Modern Icon Collection featuring six different staple styles for both men and women all inspired by Frye's heritage boot designs. Anyone that is familiar with the Frye Company and their all-American staple boots and leather goods knows that anything that Frye's releases is a winner! This collection is pretty exciting in itself because it strategically crafted merging modernity and classic Frye quality artisanship all in one! The Modern Icon Collection is a salute to iconic personalities incorporating modern details using a conglomerate of leathers, suede and other distressed colors. Of the 12 different men and women's shoes that make up this exciting collection, you will find the following:

Men’s
The Chris Inside Zip Campus
The Weston Cross Strap Harness
The Brayden Engineer
The Jet Inside-Zip
The Weston Roper
The Brayden Lace Up

Women’s
The Cara Campus
The Natalie Engineer
The Dara Harness Chelsea
The Julie Shield
The Jenny Jet Chelsea
The Shane Western

Just recently, the flagship Atlanta Store at Ponce City Market was pleased to have Actress Lauren Cohan from "The Walking Dead" and Caren West PR host a private preview event of this collection to formally launch it in the store.  Check out the video from the collection and images below.

The Frye Company is located locally at The Ponce City Market at 75 Ponce de Leon Ave NE Atlanta, GA 30308, Ste. #E178. For more information, call 404.685.FRYE (3793) or visit www.thefryecompany.com. to view this collection and more.

The Frye Company’s Private Preview and Grand Opening – Atlanta, GA.

On Thursday, August 6, 2015, The Frye Company hosted a private preview of their new Atlanta flagship store in the stunning Jamestown-style Ponce City Market. Several guests in the media in collaboration with the Caren West Public Relations Team, gathered to get an inside peek of the majestic 4,000 square foot store and The Frye Company’s latest collection pieces. Dress Like A Gent™ participated in this preview to the store’s grand opening that evening and was instantly amazed at how detailed and classy the store’s set up was. The layout of this store was simply breath taking. My first observation upon walking through the doors was the smell of fresh leather that created a sort of instant appreciation for the brand itself. I mean it doesn’t take a rocket scientist to know that there is a difference between something called “leather” that is only partially made of leather and something that is 100% authentic genuine leather.

In fact, one of the leather messenger bags that caught my attention in the men’s section was a distressed indigo-blue stained leather. Upon speaking to one of the store rep’s, she informed me that the cool thing about this bag is that it was made of pull-up leather which if scratched, can simply be rubbed out using their signature leather oil and conditioner. This store has it all - From handbags to leather accessories, to camo-style leather sneakers and boots. This is the company’s 5th location to ever open in the U.S. and the level of detail that they put into building this store goes to show that they take no short cuts in making sure that their new home fits the brand’s long-standing reputation and trademark. Even some of the stools that were in the store were made of a thick roll of 100% heather grey felt embodying the brand’s history of fabricating their products in line with pure American artisanship.

My favorite structure in the store was the grand “chandelier” made of 7,000 leather straps holding Frye's signature harness rings. It was an attention grabber that kept engaging my eye while walking throughout the store. Along with a walkthrough of the store, the guests were graced with bites and beverages sponsored by Wild Haven and Farm to Ladie who will soon be featured in Ponce City’s Market’s Central Food Hall. In short, this housewarming preview to the Frye Company’s new location was one that I am glad to have been a part of as we Atlantans gladly celebrate the company’s successful future and growth.

The Frye Company’s Grand Opening commenced this morning and will be opened today from 10AM to 9PM. They are located at The Ponce City Market at 75 Ponce de Leon Ave NE Atlanta, GA 30308, Ste. #E178. For more information, call 404.685.FRYE (3793) or visit www.thefryecompany.com. 

DRESS LIKE A GENT

Atlanta Welcomes The Frye Company's New Atlanta Flagship Store

The reputable New-York based retailer,The Frye Company is proud to announce the opening of their Atlanta flagship store scheduled this Friday, August 7, 2015 on the main-level of the Ponce City Market. With great anticipation and some serious pre-planning, the time has finally arrived for the company to be showcased at its new home in the Ponce City Market (PCM) at 75 Ponce de Leon Ave NE, Atlanta 30308, Suite #E178.

According to press release, this particular location will be ideally situated in a 4,000 square foot space with a "storefront that replicates the warehouse windows seen above the main level, and the columns, original to the structure, wrapped in leather referencing the history of the Frye brand." Additionally, this store location will feature a stunning, grand "chandelier", incorporating 7000 leather straps holding Frye's signature harness rings.

PCM is the ideal landing pad for the company's new flagship venture as it appropriately positioned in an enthralling Jamestown-style historic Sears Roebuck distribution center, originally built in 1926.  The Frye Company, subsidiary of Global Brands Group, is renown for its traditionally artisan and beautifully crafted footwear, bags and accessories.

More details of the store's grand opening is soon to come.

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